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THE ANSWER IS YES – IT STILL IS NECESSARY!

Obviously, many printed media aspects are old fashioned and no needed anymore as they have perfectly been dispatched by the digital era. With more companies taking their marketing efforts online, the old has become new again! So Printed Media has some sort of became a trend again in these days but with many differences. Nowadays we have information that Marketers before the internet didn’t have and we have additional material to add to make it more interesting. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Printed Media is Tangible

Publications, brochures, flyers, business cards and other types of printed materials are physical items. These items cause a sense of high quality and “forces” the client most of the times to keep it as they feel guilty throwing it away. Like this we achieve that this media is at their homes/ offices for months or even years after they finally decide to archive it. While digital media is normally seen once and doesn’t have the same impact.

Print is Credible

When you have something in your hands or can touch it it feels real and makes it more credible, like the feeling you get when you see The New York Times or your favourite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading.

Establishes Your Brand

To give an excellent impression and establish your brand you need printed publications as they allow to bring to life the aesthetic qualities of colours, fonts, textures and images. Branded materials will give a professional image and let´s people recognize your well-presented company.

Targeted Marketing

Often you can reach a niche market or the exact audience you wish in a printed media such as a magazine, a publication in a newspaper or flyers that are distributed where you know that your audience will be. So herewith you are able to strategically insert your brand in the right place.

Engagement Of Customers

Statistics still show that customers spend more time reading a magazine than scrolling through your website. In average a website is skimmed in as little as 15 seconds meanwhile a magazine is read during 43 minutes. So with a hard copy in your customers hand you can actually get a high engagement.

So, the conclusion is to create a correct balance of digital marketing and printed Media. Where the digital marketing can´t represent you should come back to the original printed publications. Also, you can use your printed publications to let your clients know more about you in real time on the internet including QR Codes or icons of the social media they can find you on.

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So, if you´re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

You will hear from some people that “Social Media has not brought me any clients” and it might be true! But what they don´t know is that they have not used the correct channel or they have not targeted their ads.

The most important fact about social media is that they store each person´s information such as gender, age, nationality, where they live and what interests they have. With this information you can create your perfect audience. You can pick your client that is eventually going need your services and show them your brand and ad directly. Having this in mind Social Media can be used for different proposals such as

1. Brand Awareness

Depending on the size of your business and the goals you want to achieve you have to first introduce the brand to the world and that they get to know you. Who doesn´t know Coca Cola, Nike, Apple etc. Immediately when you hear these brand names you think of their logos or colours that represent their companies. This is a hard and constant work of brand awareness.

2. Growth

Digital growth is always important as on one hand you want to give a good image and show future clients that you already have had customers and that many people follow you and on the other hand from continuously growing you will receive conversions of customers that buy. So here we have to include growth of: website traffic, followers, likes, comments, etc.

3. Generate Leads

Last but definitely not least is generating leads. Once your brand is established, you have followers, website traffic, people start knowing you, you have humanized and created a clear recognizable brand you can start with social media ads that will generate you direct leads in an inexpensive and effective way.

4. Engage

The perfect client is a client that returns and recommends you. Therefore, we need to engage the clients that have purchased your product or service. You can make giveaways, raffles, give them a special value or treat by creating valuable content on social media.

5. Crisis Management

Sometimes you have to appeal for crisis management as something has gone wrong, someone has spoken negatively about your company or negative news are circulating. With Social Media you have the perfect platform to counter this and show all the positive aspects of your company.

To sum up, Social Media can always be beneficial to your business if you have someone that knows the tools and can guide you through which platforms are the best to choose for your company. Also you can achieve amazing results if a professional marketing person / company helps and refines your Social Media Ads.

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